The Social Media Marketing department offers its customers the chance to communicate its brand also online and in a proactive, authentic way, in order to strengthen its reputation and attract modern hyper connected buyers. Contents promotion through digital advertising and nigh-qualityvisual designs takes place on several social platforms -mainly Facebook and Instagram with the use of Power Editor on Business Manager- and reaches also the several professional networks such as LinkedIn and YouTube for the dissemination of the company mission and its know-how.

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Through the creation of a regular planning we schedule a Digital Editorial Plan of contents to manage and program specific and prompt marketing campaigns. All this is surely constantly coordinated with traditional, offline communication strategies, such as press office and PR. Moreover, the management of the Social world requires continually listening to the users replying messages and comments to keep a direct line with the company, and as well to monitor the users’perception of the company reputation. Finally, through detailed monthly reports that are functional to the creation of statistics, we can reach the best instrument for the analysis of the company in its digital image.